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Peterborough Council for Voluntary Service (PCVS) is a registered charity that supports the voluntary sector in Peterborough. On Go-Vip you can find volunteers and volunteering opportunities!
Marketing for charities: Session1 - 101 Marketing Strategy
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Summary
Session 1: 101 Marketing Strategy for Charities. Online training : if you're just starting with marketing or if you need all your marketing efforts realignedDetailed description
Session 1: 101 Marketing Strategy for Charities
- Intentional and effective marketing = creating your marketing roadmap
- Clarity = You, your WHY, mission, vision, purpose and how to communicate it
- Getting to know your audience (who are your "customers", who is the beneficiary vs who is the decision maker) and understand their customer/buyer/awareness journey
- Connecting the dots - how different marketing tactics fit together and why you should start by thinking about the big picture first
- Setting up meaningful goals, understanding metrics and taking informed action